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From woodwork to software: crafting solutions for real estate

Updated on Apr 09, 2025

Published on Apr 09, 2025

Author
Nadja Brandt
Nadja Brandt
PR Director
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Summary

In this episode of It's Closing Time, Michael Lucarelli talks with Santanu Barua, CTO of VESTAPLUS, about the importance of software in real estate tech. Santanu shares his journey from India, VESTAPLUS’s "un-vendor" approach, and the importance of adaptability and agent collaboration. They discuss how feedback, mentorship, and understanding real problems drive effective solutions for real estate professionals.

What do woodwork and software engineering have in common? More than you might think! In this episode, It's Closing Time host and RentSpree CEO Michael Lucarelli sits down with Santanu Barua, CTO of VESTAPLUS Software Solutions, to explore the evolution of real estate technology, the power of agent collaboration, and the importance of continuous feedback in software development.

Santanu shares his journey from India to the tech world, his leadership philosophy, and how VESTAPLUS is redefining MLS software with an "un-vendor" approach—prioritizing adaptability and agent needs over rigid systems. They also dive into the challenges of listing input, the role of mentorship in shaping careers, and why understanding real problems is the key to building effective solutions.

Episode Takeaways:

  • Diverse backgrounds fuel innovation—Santanu’s experience across industries gives him a unique perspective on real estate technology.
  • Continuous feedback from agents is key—Great software evolves by listening to users.
  • Collaboration is at the heart of real estate tech—Vesta Plus focuses on building solutions with agents, not just for them.
  • Listing input is a complex but crucial process—and technology should make it easier, not harder.
  • The "un-vendor" mindset—Vesta Plus prioritizes agent needs over rigid software models.
  • Mentorship matters—Santanu’s career has been shaped by great mentors, and he pays it forward.
  • Adaptability is everything—Technology must evolve as the real estate industry changes.
  • Woodworking & software share a key principle—both require patience, precision, and a deep understanding of the end user.

Why This Conversation Matters

As the real estate industry continues to evolve, technology plays a crucial role in helping agents work more efficiently. But the best solutions aren’t just about automation—they’re about understanding the real needs of real estate professionals.

Check out the full episode here:

YouTube: https://bit.ly/3G03PTx

Spotify: https://spoti.fi/4j4BpXa

Apple Podcasts: https://apple.co/4j0FqMo

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